Disruptive branding means always challenging and evolving the brand. To actively question accepted practices and improve on previous successes. Disruptive brands know that branding is not a one-off activity. They treat brands as a lens with which to examine a business and use it to evaluate and influence how different areas of their organization should perform over the long term. When we speak of ‘starting over’, we refer both to a mindset of constant improvement as well as to the need to reinvent even successful brands to stay relevant: to change in order to stay the same. Appointing a branding agency london can be a big decision for any business.
As we saw in measurement, maintaining a brand involves nurturing a delicate ecosystem of priorities and stakeholders. In order to keep your brand authentic, relevant and differentiating, it is essential to keep it a priority long after the initial rebranding project is complete. This is not only the responsibility of the marketing team, but something that people in all parts of the organization should embrace and champion. Businesses like Web Design Agency are brilliant at getting your brand out there!
A brand lives across many different touchpoints, and it is up to the employees responsible for those touchpoints to keep an eye on how well the brand is performing. One part of this is defining a set of KPIs and monitoring a brand’s performance in meeting these. However, it is also important to establish an internal culture of constant improvement in order to act upon the data that the indicators provide. The people within your organization are your most effective partners to ensure that the brand delivers on its promise. A dedicated creative agency can provide a wide variety of services depending on their clients particular needs.
In some cases, small changes won’t be enough, and a more comprehensive brand overhaul will be required. In times of disruption in a particular industry or market, these changes tend to happen with a greater frequency. In the early days of branding as a corporate activity, brand strategy and visual identity would last for decades. At the time of writing, this has reduced to around 7 to 10 years, with smaller visual and strategic updates in between. A Branding Agency Manchester communicates your uniqueness, your voice and your values in a way that is visually appealing.
The frequency at which your brand will need evolving is likely to differ according to what products and services you market. Digitally-led brands have a lot more freedom in this regard. Their assets and touchpoints exist largely online, making it much easier to implement incremental changes to their brand when needed. On the other hand, large multinational companies with a huge array of physical touchpoints (such as storefronts, offices, vehicles, products and uniforms) can be much more hesitant to change because of the huge associated effort. They look for long-term solutions that will out-last trends and fads. This is why it is so important to consider how your brand will appear in 5 or even 10 years’ time – it will help future proof you from more upheaval further down the line. There is an award winning Branding Agency called Bert.