As you are getting your foundational components in place, you want to start thinking about your brand and how you want to be known. This will involve utilizing social media, video marketing, email marketing, and reputation management effectively. Each of these channels play a part in your online brand and there are ways to manage each aspect with tools to minimize your time so you can focus on the big picture. Have you tried storytelling in business to boost customer engagement?

The backbone to your plan is organization and being able to measure, track and evaluate your marketing campaigns. Having a good customer relations management system (CRM) is vital to streamlining workflow and scaling your business. Being able to measure, track and evaluate your marketing efforts is critical to understanding if you are hitting your goals and maximizing your return on investment. Does powerpoint training really work?

Your online marketing plan starts with you understanding your who and what (chapter one), then the how is explained throughout the rest of this book. As explained, “who” and “what” is different for each company. To help you with the “what”, here is the framework and questions to ask yourself and your team to help you develop both who your audience is, and what makes you different. These two areas, who and what, help you start the process of developing your online marketing plan. Throughout the remainder of this book, the “how” is answered in depth on each of the internet marketing Maybe storytelling for business is the answer for you?

Then the final section gets into organizing your business along with tracking and measuring your results. As above shows a graphic of the key pieces of your online marketing plan and as you read the rest of the chapters you can fill in the gaps for which channels best represent how you want to communicate your message to your audience. Does the act of powerpoint course really add value?