What I Needed to Change First

Positioning. This is your place in the marketplace. I had to change my position as a consulting firm that was in demand instead of “in desperate need.” I needed to stop competing in a crowded marketplace of local “full service” marketing agencies that could do everything for everyone. I had …

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Employee Needs Are in Flow

It’s also important to note that what motivates employees today may change tomorrow. The needs of employees are always in flux. This fact challenges managers to find new ways to motivate, inspire, and reward their people. Have you considered cataract surgery to correct your vision?

Otherwise, employees will keep …

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Developing Your Branding

As you are getting your foundational components in place, you want to start thinking about your brand and how you want to be known. This will involve utilizing social media, video marketing, email marketing, and reputation management effectively. Each of these channels play a part in your online brand and …

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Pitching your videos to a larger audience

One strategy is collaboration. It is the basis of success on a platform like YouTube. The biggest YouTubers and successful brands use collaboration in their YouTube marketing campaigns. In the digital world, it is not a barrier for the brand but quite the opposite. It's a win-win. Children love playing …

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How to demonstrate the value of money to your children

It's that familiar writer's rule – show, don't tell. Because visuals can be a helpful learning tool, some experts suggest that young children use a glass jar instead of a piggy bank, so they can see the money they collect. However, there are other visual teaching tricks you may want to …

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